Makeup: Enhance Your Natural Beauty With The Best Makeup

19,016 products
Skinnydip Pink Makeup Brush Cleaner

Skinnydip Pink Makeup Brush Cleaner

$8.00
Skinnydip Rose Gold Portfolio Makeup Brush Set

Skinnydip Rose Gold Portfolio Makeup Brush Set

$60.00
Commando Nipple Concealer Adhesives

Commando Nipple Concealer Adhesives

$12.00
Tory Burch Robinson Small Makeup Bag

Tory Burch Robinson Small Makeup Bag

$98.00
Madewell Makeup Case

Madewell Makeup Case

$40.00
Skinnydip Sunflower Makeup Bag

Skinnydip Sunflower Makeup Bag

$24.00
Shoptiques Vines Floral Blush-&-Brush -12%

Shoptiques Vines Floral Blush-&-Brush

$58 $51.00
Shoptiques Kelsey Floral Powder-Check

Shoptiques Kelsey Floral Powder-Check

$168.00
ATM Anthony Thomas Melillo Stripe Field Jacket - Powder Blue S Blue

ATM Anthony Thomas Melillo Stripe Field Jacket - Powder Blue S Blue

$550.00
Makeup: Best Styles and Selection From All Your Favorite Beauty Stores

About Makeup

There are so many different ways to wear and enjoy makeup, regardless of what your style is. You can use it to express your creativity with bright colors, but you can also use it to enhance your favorite features in a natural way. And with so many makeup brands expanding their shade ranges, it's easier than ever to find makeup that flatters your skin tone. Makeup is also a fun way to complete an outfit, because you can use eyeshadows, blushes, and lipsticks to complement the clothing colors that you are wearing. Think of it as the final accessory to top off any look.
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There are so many different ways to wear and enjoy makeup, regardless of what your style is. You can use it to express your creativity with bright colors, but you can also use it to enhance your favorite features in a natural way. And with so many makeup brands expanding their shade ranges, it's easier than ever to find makeup that flatters your skin tone. Makeup is also a fun way to complete an outfit, because you can use eyeshadows, blushes, and lipsticks to complement the clothing colors that you are wearing. Think of it as the final accessory to top off any look.

History

Women (and many men) have used makeup for thousands of years to enhance their beauty and express their style. Some of the earliest makeup came from natural materials - for example, women would use berry juice to make their lips darker, or would even use ashes to create their version of a smokey eye. This later lead to the development of kohl, a dark eyeliner that women used throughout Egypt, Rome, Greece, India, and many other ancient civilizations. Kohl was a sign of affluence, and in ancient Egyptian culture was even use to emulate the appearance of gods. 

Pale skin was highly desirable all the way up through the Victorian era, and many women would use rice powder and other whitening products to hide red spots, freckles, and other imperfections. This is also when women began using colored eyeshadow regularly, albeit in a very subtle manner. Throughout the years, eyeshadow trends have changed drastically. The classic smokey eye was popular in the 1920s, but it gave way to pale pastels in the 30s. This has been true with lip colors too - pale pink lips were very popular in the 60s, but gave way to poppy corals in the 70s, neon pinks in the 80s, and deep reds and browns in the 90s.

Type

Lipstick

The wide variety of lipstick colors available today gives you the freedom to really get creative and experiment with your look. Matte lipstick colors have been very popular lately, but a luxurious shimmer or glossy look can be equally flattering - it all depends on your personal preference. Matte lipstick colors are far less forgiving than their glossy counterparts, so it's important to exfoliate and moisturize your lips before using them.

Dior Couture Color Rouge Lipstick - 951 Absolute Matte

Dior Couture Color Rouge Lipstick - 951 Absolute Matte

$37.00

When it comes to choosing a lipstick color,it's important to look for options that complement your skin tone. For example, if you have warm, yellowy undertones in your skin, you'll look best in warm colors like coral, peach, and even a nude brown. If your undertones are on the pink side, you'll look great in pinks, purples, and blue-toned reds. If you have fair skin, it's important that your lipstick color doesn't overpower your pale skin, but if you have darker skin, you'll need deeper, more pigmented colors that won't wash you out.

Foundation

A beautiful foundation is the base for the rest of your makeup. Designed to match your skin tone, this makeup item helps even out your skin tone and enhance your natural glow. Many top brands are expanding their shade ranges, so that you can find a more exact fit for your skin tone. When choosing a foundation, it's important to look for one that matches your undertones. Some foundations are designed for pink undertones, while others are designed for yellow undertones. To compare, do a swatch test on the inside of your arm.

Rodial Airbrush Makeup Foundation

Rodial Airbrush Makeup Foundation

$13.00
La Mer The Soft Fluid Long Wear Foundation Spf 20

La Mer The Soft Fluid Long Wear Foundation Spf 20

$120.00
Guerlain L'Essentiel Natural Glow Foundation Spf 20

Guerlain L'Essentiel Natural Glow Foundation Spf 20

$60.00
Yves Saint Laurent All Hours Full Coverage Matte Foundation

Yves Saint Laurent All Hours Full Coverage Matte Foundation

$54.00
Shiseido Synchro Skin Self-Refreshing Foundation

Shiseido Synchro Skin Self-Refreshing Foundation

$47.00
Anastasia Beverly Hills Luminous Foundation

Anastasia Beverly Hills Luminous Foundation

$38.00

Eyeshadow

Eyeshadow is another form of makeup where you can really get creative and show off your style. It comes in so many different colors, and you can use it to complement your outfit, play up your eye color, or just simply achieve the doe-eyed look that we are all going for. It's always important to have a neutral eyeshadow palette in your arsenal, with a nude shimmer color, a matte taupe for blending, and some darker colors for a smokey eye.

However, there are a variety of other stunning colors that are fun to play around with. You can use these shades to bring out your eye color - for example, blue eyes look great with bronze and gold colors, green eyes look beautiful with purples and pinks, and brown eyes look incredible with blues and greens. Since applying eyeshadow can be tricky at first, it's worth watching some YouTube makeup tutorials to get the hang of the technique.

bareMineralsR Bareminerals Gen Nude Eyeshadow Palette - Neutral -30%

bareMineralsR Bareminerals Gen Nude Eyeshadow Palette - Neutral

$29 $20.30

Brushes

High quality brushes can make a huge difference in the way your makeup looks overall. They help the products go on evenly and make them look more natural and blended. To apply a more concentrated layer of product, use a densely bristled brush, or use a more flexible brush if you want a lighter application. Wash your brushes regularly with baby shampoo or a gentle dish soap to keep them in the best condition.

Powder

A good setting powder will help you keep your makeup in place all day, particularly on the hottest days of the summer. You can opt for a translucent setting powder, or you can go for one that matches your skin tone, which will provide more coverage for redness, acne, and other skin imperfections. All you need is a light dusting to keep your foundation in place throughout the day. Keep in mind that some powders will create a white cast in flash photography. Check the ingredients list for a powder that doesn't have zinc oxide or titanium dioxide - these are the ingredients that will typically result in a flashback.

Concealer

While foundation provides an all-over layer of coverage for your skin, concealer is designed to target specific points on your face where you need extra coverage. It typically comes in liquid or stick consistency, and both can be very effective. In addition to being used to cover acne and scarring, you can also use concealer to brighten up your eye area before applying foundation. When applying concealer, gently pat it into the skin instead of rubbing, as this will provide the most effective coverage.

Yves Saint Laurent All Hours Concealer - 1 Porcelain -15%

Yves Saint Laurent All Hours Concealer - 1 Porcelain

$34 $28.90

Eyeliner

Eyeliner will give your eyes definition and make your eye look more dramatic, particularly for a night out. There are two different types of eyeliner, pencil and liquid. Pencil eyeliner is much more subtle and is very easy to apply for day to day. Liquid eyeliner typically looks much darker and more dramatic, and looks beautiful with a creative eyeshadow look.

Winged eyeliner is a particularly popular look right now, and it's very flattering on many different eye shapes. To get an even wing on both sides, use a piece of paper or a credit card as a guide while you are drawing your winds. This will ensure that you get a straight line that's even and precise, and you will have more control over the angle and the length of your wings.

Mascara

Mascara is the finishing touch to any eye look, whether it's very simple or stunningly complex. Mascara enhances your eyelashes, making them look darker and more voluminous. Mascaras are typically described as either lengthening, which make your lashes look longer, or volumizing, which makes them look thicker. Which one you choose will depend on your personal preference and what you want your eye makeup to look like. You can even apply a mascara primer as well, which helps the mascara last longer and enhances the effect. Mascara comes in several different colors, and you can opt for blue, brown, or even purple if you want to switch things up.

Benefit Cosmetics BADgal Bang! Volumizing Mascara, Limited Edition

Benefit Cosmetics BADgal Bang! Volumizing Mascara, Limited Edition

$25.00
Givenchy Noir Interdit Mascara

Givenchy Noir Interdit Mascara

$29.00
Kevyn Aucoin Curling Mascara

Kevyn Aucoin Curling Mascara

$28.00
Tom Ford Extreme Mascara

Tom Ford Extreme Mascara

$46.00
Sisley-paris Sisley Paris So Curl Mascara

Sisley-paris Sisley Paris So Curl Mascara

$67.00
By Terry Terrybly Growth Booster Mascara

By Terry Terrybly Growth Booster Mascara

$48.00
By Terry Mascara Terrybly Waterproof

By Terry Mascara Terrybly Waterproof

$48.00
By Terry Eyebrow Mascara

By Terry Eyebrow Mascara

$35.00
Sisley-paris So Volume Volumizing Mascara

Sisley-paris So Volume Volumizing Mascara

$67.00
Shiseido ControlledChaos MascaraInk

Shiseido ControlledChaos MascaraInk

$25.00
Dior show Waterproof Mascara

Dior show Waterproof Mascara

$29.50
Clarins Supra Volume Mascara

Clarins Supra Volume Mascara

$28.00
Burberry Cat Lashes Eye-Opening Volume Mascara

Burberry Cat Lashes Eye-Opening Volume Mascara

$30.00
Bobbi Brown Smokey Eye Mascara

Bobbi Brown Smokey Eye Mascara

$31.00
Bobbi Brown Intensifying Long-Wear Mascara

Bobbi Brown Intensifying Long-Wear Mascara

$31.00
Bobbi Brown No Smudge Mascara

Bobbi Brown No Smudge Mascara

$31.00
Shiseido ImperialLash MascaraInk

Shiseido ImperialLash MascaraInk

$25.00

Lip Gloss

A shiny lip gloss is one of the easiest ways to make your lips look full and voluptuous. Lip gloss can be worn on its own for a light sheen, or over a darker lipstick to enhance the color even further. A nude lip gloss is a great neutral essential that everyone should have in their makeup collection, but you can also apply pink, red, or berry colors for a stained look that isn't too intense.

Lip Liner

If you're going to be wearing a bold lip color, a lip liner is essential for priming your lips and making them pop. A lip liner will also prevent your lipstick from smearing or bleeding throughout the day. To provide the best base for a long-wear lipstick, don't just line your lips - fill them in with the liner to give your lipstick a base and help it stay on for hours.

Makeup: Enhance Your Natural Beauty With The Best Makeup

Primer

A primer essentially turns your skin into a blank canvas for the foundation and other products you will apply afterward. Primer is typically clear or very faintly tinted, and it smooths out your pores and gives your foundation something to stick to, so it goes on much more evenly. Primer also will help your foundation last for much longer and prevent it from smearing or looking patchy.

MAC Cosmetics MAC Mineralize Blush - Sweet Enough -15%

MAC Cosmetics MAC Mineralize Blush - Sweet Enough

$30 $25.50

Blush

Blush helps you achieve a flattering flush on your cheeks, and can be used to complement the lipstick and eyeshadow colors you are wearing as well. Blush comes in both cream and powder forms and is typically very easy to apply. A little bit goes a long way - just a few dab can help you look healthy and vibrant. Just as with other colored makeup products, you will want to make sure to choose an option that matches your skin's undertones.

Highlighter

Highlighter is a very trendy makeup product at the moment that is designed to help you achieve glowy skin. It is often used to enhance the contours of your face by illuminating the high points, like the tops of your cheekbones, the bridge of your nose, and the cupid's bow of your lips. It comes in cream, powder, and stick formulas and is a fun way to top off an already beautiful makeup look.

Benefit Cosmetics Dandelion Twinkle Powder Highlighter Mini

Benefit Cosmetics Dandelion Twinkle Powder Highlighter Mini

$16.00
Anastasia Beverly Hills Loose Highlighter

Anastasia Beverly Hills Loose Highlighter

$25.00
Benefit Cosmetics Babe on Board Mini Blush, Bronzer & Highlighter Palette ($48 value)

Benefit Cosmetics Babe on Board Mini Blush, Bronzer & Highlighter Palette ($48 value)

$30.00
Sisley-paris Stylo Lumiere Instant Radiance Booster Highlighter Pen

Sisley-paris Stylo Lumiere Instant Radiance Booster Highlighter Pen

$65.00
Rodial Highlighter

Rodial Highlighter

$9.00
Yves Saint Laurent Touche Eclat Shimmer Stick Highlighter

Yves Saint Laurent Touche Eclat Shimmer Stick Highlighter

$34.00
Ilia Liquid Light-Serum Highlighter

Ilia Liquid Light-Serum Highlighter

$42.00
Guerlain Terracotta Highlighter Stick

Guerlain Terracotta Highlighter Stick

$47.00
Shiseido Aura Dew Face, Eyes, Lip Highlighter

Shiseido Aura Dew Face, Eyes, Lip Highlighter

$25.00
Shiseido Aura Dew Highlighter - Lunar

Shiseido Aura Dew Highlighter - Lunar

$25.00
Stila Heaven's Hue Highlighter - Opulence

Stila Heaven's Hue Highlighter - Opulence

$32.00
Kosas Color & Light Pressed Powder Blush And Highlighter - Longitude 0

Kosas Color & Light Pressed Powder Blush And Highlighter - Longitude 0

$34.00
Benefit Cosmetics Benefit Bold Is Beautiful 3D Browtones Subtle Brow Enhancing Highlighter - Magenta

Benefit Cosmetics Benefit Bold Is Beautiful 3D Browtones Subtle Brow Enhancing Highlighter - Magenta

$24.00
Estee Lauder Double Wear Brush-On Glow Bb Highlighter -

Estee Lauder Double Wear Brush-On Glow Bb Highlighter -

$32.00
Kosas Color & Light Pressed Powder Blush And Highlighter -

Kosas Color & Light Pressed Powder Blush And Highlighter -

$34.00
Givenchy Teint Couture Radiant Drop 2-In-1 Highlighter - 2 Bronze

Givenchy Teint Couture Radiant Drop 2-In-1 Highlighter - 2 Bronze

$48.00

Nail Polish

Nail polish is a fun and exciting way to express your style and can even be thought of as an accessory for your outfit. It comes in so many different colors and is easy to apply at home. Be sure to apply a base coat and top coat to extend the life of your manicure.

Urban Decay Beached Bronzer -

Urban Decay Beached Bronzer -

$31.00

Remover

Makeup remover is very important to have in your collection, because it helps you cleanse your face at the end of the day. If you don't take off your makeup before bed, it could result in clogged pores and a variety of other skin products. A buildup of products from the day before will also affect the way your makeup looks.

Bronzer

Bronzer is designed to help you give your skin a beautiful sunkissed glow. It can also be used to contour your face by applying it to the low points of your face, which creates contrast. In general, a shimmery bronzer is best for getting an all-over glow, while a matte bronzer is going to be more effective for contouring.

Sale

We all love the luxury look and feel of high-quality makeup products, but it can be difficult to purchase them if you are on a budget. DressLikeMe offers products from some of the best makeup brands on sale, so you can get the look you want without the high price point.

Makeup: Enhance Your Natural Beauty With The Best Makeup

Brands

Bobbi Brown

Bobbi Brown is known for her selection of accessible yet high-end makeup products that are very effective for creating a naturally stunning look. In particular, she is known for her face products, like her foundation, undereye concealer, and primer, which come in a wide shade range and can help you achieve flawless skin.

Clinique

Clinique is very well known for their skincare and foundation products, but they also have colorful blushes, lip products, and eye products in poppy pastel shades. One of their most popular products is the Chubby Stick, which is available for lips, cheeks, contouring, and eyes, and is very easy to apply. The idea is that you can take it with you on the go and apply as needed without much effort.

Clinique High Impact Lash Elevating Mascara

Clinique High Impact Lash Elevating Mascara

$19.00
Clinique High Impact Mascara Black

Clinique High Impact Mascara Black

$19.00
Clinique Airbrush Concealer Fair cream

Clinique Airbrush Concealer Fair cream

$22.50
Clinique Beyond Perfect Super Concealer Moderately fair 12

Clinique Beyond Perfect Super Concealer Moderately fair 12

$20.50
Clinique Chubby In The Nude Foundation Stick Gold

Clinique Chubby In The Nude Foundation Stick Gold

$27.00
Clinique Chubby In The Nude Foundation Stick Voluptuous vanilla

Clinique Chubby In The Nude Foundation Stick Voluptuous vanilla

$27.00
Clinique Superprimer Face Primer Red

Clinique Superprimer Face Primer Red

$29.00
Clinique Superpowder Double Face Makeup Matte beige

Clinique Superpowder Double Face Makeup Matte beige

$27.00
Clinique Stay-Matte Oil-Free Makeup Gold

Clinique Stay-Matte Oil-Free Makeup Gold

$27.00
Clinique Acne Solutions Liquid Makeup Porcelain beige

Clinique Acne Solutions Liquid Makeup Porcelain beige

$29.00
Clinique Acne Solutions Liquid Makeup Fresh alabaster

Clinique Acne Solutions Liquid Makeup Fresh alabaster

$29.00
Clinique Even Better Makeup Spf 15 Cream whip

Clinique Even Better Makeup Spf 15 Cream whip

$29.00
Clinique Superbalanced Makeup Ivory

Clinique Superbalanced Makeup Ivory

$27.00
Clinique Superbalanced Makeup Vanilla

Clinique Superbalanced Makeup Vanilla

$27.00
Clinique Pop Glaze Sheer Lip Colour + Primer Sugar plum pop

Clinique Pop Glaze Sheer Lip Colour + Primer Sugar plum pop

$19.50
Clinique Pop Lacquer Lip Colour + Primer Lava pop

Clinique Pop Lacquer Lip Colour + Primer Lava pop

$19.50
Clinique Pop Lacquer Lip Colour + Primer Peace pop

Clinique Pop Lacquer Lip Colour + Primer Peace pop

$19.50
Clinique Pop Lip Colour + Primer Cola pop

Clinique Pop Lip Colour + Primer Cola pop

$19.50

Dior

Dior is a high-end luxury fashion brand, and they bring this luxury approach to their makeup as well. Their mascaras are beloved by beauty experts for their effectiveness in creating stunningly voluminous lashes. They are also known for their laquer lipsticks and luxurious eyeshade palettes, which feature deep, sophisticated shades that are perfect for a night out.

Estee Lauder

Estee Lauder Double Wear Nude Water Fresh Foundation Spf 30

Estee Lauder Double Wear Nude Water Fresh Foundation Spf 30

$43.00

Estee Lauder is a chic and feminine beauty brand, with makeup products that are perfect for women of all ages. The Double-Wear foundation is one of the most popular long-wear foundations on the market, and is great for women with busy schedules. Beauty addicts also love her Bronze Goddess collection, which gives you the tools to create a beautiful summer tan without the skin damage.

NARS

NARS made a name for themselves with their sexy beauty products, featuring names like 'Orgasm' and 'Deep Throat' that made even the boldest beauty experts blush. While NARS has an extensive collection, their high quality eyeshadows and stunning blushes are what keep beauty experts coming back for more.

Laura Mercier

Laura Mercier's beauty products are designed for the elegant and sophisticated working woman. Although they are effective in achieving all of today's beauty trends, they're never too over-the-top. Her tinted moisturizer is a classic skin enhancer, and her highlighters and powders work to help you get the flawless face you crave.

Laura Mercier Tightline Cake Eye Liner Charcoal grey

Laura Mercier Tightline Cake Eye Liner Charcoal grey

$25.00
Laura Mercier Tightline Cake Eye Liner Mahogany brown

Laura Mercier Tightline Cake Eye Liner Mahogany brown

$25.00
Laura Mercier Tightline Cake Eye Liner Bleu marine

Laura Mercier Tightline Cake Eye Liner Bleu marine

$25.00
Laura Mercier Eye-Conics Kajal DOrient Eye Liner Vino

Laura Mercier Eye-Conics Kajal DOrient Eye Liner Vino

$28.00
Laura Mercier Sketch Intensify Pomade And Powder Brow Duo Brunette

Laura Mercier Sketch Intensify Pomade And Powder Brow Duo Brunette

$28.00
Laura Mercier Flawless Fusion Ultra-Longwear Concealer Neutral

Laura Mercier Flawless Fusion Ultra-Longwear Concealer Neutral

$29.00
Laura Mercier Candleglow Concealer And Highlighter Medium to deep

Laura Mercier Candleglow Concealer And Highlighter Medium to deep

$32.00
Laura Mercier Candleglow Concealer And Highlighter Light

Laura Mercier Candleglow Concealer And Highlighter Light

$32.00
Laura Mercier Flawless Fusion Ultra-Longwear Concealer 0.5n

Laura Mercier Flawless Fusion Ultra-Longwear Concealer 0.5n

$29.00
Laura Mercier Flawless Fusion Ultra-Longwear Concealer 3.5n

Laura Mercier Flawless Fusion Ultra-Longwear Concealer 3.5n

$29.00
Laura Mercier Angled Eye Liner Brush

Laura Mercier Angled Eye Liner Brush

$24.00
Laura Mercier Powder Brush

Laura Mercier Powder Brush

$52.00
Laura Mercier Flat Eye Liner Brush

Laura Mercier Flat Eye Liner Brush

$28.00
Laura Mercier Silk Creme Oil Free Photo Edition Foundation Cream ivory

Laura Mercier Silk Creme Oil Free Photo Edition Foundation Cream ivory

$48.00
Laura Mercier Silk Creme Oil Free Photo Edition Foundation Beige ivory

Laura Mercier Silk Creme Oil Free Photo Edition Foundation Beige ivory

$48.00
Laura Mercier Silk Creme Oil Free Photo Edition Foundation Sand beige

Laura Mercier Silk Creme Oil Free Photo Edition Foundation Sand beige

$48.00
Laura Mercier Silk Creme Oil Free Photo Edition Foundation Vanille ivory

Laura Mercier Silk Creme Oil Free Photo Edition Foundation Vanille ivory

$28.80
Laura Mercier Candleglow Sheer Perfecting Powder Deep

Laura Mercier Candleglow Sheer Perfecting Powder Deep

$38.00

Tom Ford

Tom Ford makeup is a big investment, but for many beauty junkies, it's worth the extra money. The brand offers some of the most dramatic and innovative lip products out there right now, as well as their 'Emotionproof' eye products, which are designed to last through even the worst crying jags.

Saint Laurent

Saint Laurent has long been celebrated for their beautiful lip colors. They have everything from sheer glosses to long-wear lipsticks in every color you could imagine. They also have face and eye products to help you complete an effortless look.

Anastasia Beverly Hills

If you're looking for deeply pigmented eyeshadows in bold colors, Anastasia Beverly Hills is the brand to check out. They are known for their creative eyeshadow palettes, but they also have top quality eyebrow powders, liquid lipsticks, and many other trendy beauty products.

Anastasia Beverly Hills Blush Trio - Cocktail Party

Anastasia Beverly Hills Blush Trio - Cocktail Party

$30.00

Shiseido

Shiseido is a Japanese brand known for their subtle but luxurious approach to makeup. They have some of the best brow products on the market, making it easy to create a defined but subtle eyebrow. You'll also find beautiful blushes, lipsticks, and eye products in flattering and feminine shades.

Clarins

Clarins makeup is very subtle, but it gives you the stunning glow that everyone craves. Their sheer lip products are best-sellers, and they reflect light in a way that looks totally natural, but is actually very difficult to achieve. They also have a great selection of timeless eyeliners, mascaras, and foundations that will never go out of style.

Trends

Highlighters and glowy skin are one of the biggest trends in makeup at the moment. Everyone is wanting to achieve that beautiful and effortless sunkissed glow. We're seeing lots of highlighters that have a holographic look, which is very bold and perfect for festival season. There are plenty of other bold, festival inspired trends on the runways at the moment as well. Giant flecks of gold and foiled metallics are very popular, as are pops of neon like pink, green, and yellow.

Celebrities and Pop Culture

Kylie Jenner and her sisters popularized the look of a dark nude lip in a matte finish a few years ago, and this look is still going strong. Celebrities and Instagram stars love using lip liner to exaggerate the shape and contours of their lips. Graphic eyeliner is another popular trend, with many celebs experimenting with new shapes and colors for the red carpet. Graphic liner is a simple and fun way to make your makeup look stand out at any event.

In the past, makeup was essential for conforming to a certain beauty standard. Now, people are using makeup to express themselves and their personal style. There's not one defined aesthetic that we need to conform to - everyone has their own ideas of what beauty is and what it should look like. In the future, we can expect to see style stars getting even more creative with the way they use makeup to complete their outfits, and letting natural beauty and uniqueness shine through, instead of conforming to trends.

Chantecaille Faux Cils Mascara - None

Chantecaille Faux Cils Mascara - None

$46.00
Bobbi Brown Smokey Eye Mascara

Bobbi Brown Smokey Eye Mascara

$31.00
Bobbi Brown No Smudge Mascara

Bobbi Brown No Smudge Mascara

$31.00
Clinique High Impact Lash Elevating Mascara

Clinique High Impact Lash Elevating Mascara

$19.00
Join the most innovative fashion community and personalize your shopping experience!

Join the most innovative fashion community and personalize your shopping experience!

By Terry Mascara Terrybly Green

By Terry Mascara Terrybly Green

$48.00
Clinique High Impact Mascara Black

Clinique High Impact Mascara Black

$19.00
Zelens The Flirt Mascara Black

Zelens The Flirt Mascara Black

$55.00
Peter Thomas Roth Lashes To Die For The Mascara

Peter Thomas Roth Lashes To Die For The Mascara

$25.00
Laura Mercier Tightline Cake Eye Liner Charcoal grey

Laura Mercier Tightline Cake Eye Liner Charcoal grey

$25.00
Laura Mercier Tightline Cake Eye Liner Mahogany brown

Laura Mercier Tightline Cake Eye Liner Mahogany brown

$25.00
Laura Mercier Tightline Cake Eye Liner Bleu marine

Laura Mercier Tightline Cake Eye Liner Bleu marine

$25.00
By Terry Summer Cruise Ligne Designer Waterproof Eyeliner Green

By Terry Summer Cruise Ligne Designer Waterproof Eyeliner Green

$39.00
Bobbi Brown Perfectly Defined Gel Eyeliner Sapphire

Bobbi Brown Perfectly Defined Gel Eyeliner Sapphire

$27.00
Bobbi Brown Perfectly Defined Gel Eyeliner Steel grey

Bobbi Brown Perfectly Defined Gel Eyeliner Steel grey

$27.00
Bobbi Brown Perfectly Defined Gel Eyeliner Violet night

Bobbi Brown Perfectly Defined Gel Eyeliner Violet night

$27.00
Bobbi Brown Long-Wear Gel Eyeliner Cobalt ink

Bobbi Brown Long-Wear Gel Eyeliner Cobalt ink

$27.00
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